Shopify expert, Kathryn Smith provides insight— An eCommerce Money Map interview with Salim Omar and Shawheen Amirkhizi.
Co-founder of the Black Lady Business School—a networking and professional organization for women, Kathryn Smith is also Principal Consultant at Walton Birch— a successful consulting firm based in Atlanta. Smith is an eCommerce expert, a Shopify Super-Fan and Partner and she is passionate about helping small businesses reach their goals.
"Shopify has advantages for both eCommerce merchants and for partner/web developers," says Smith. Shopify has an affordable price plan and a large range of tools that are perfect for eCommerce businesses.
People who are trying to get into eCommerce may lack the technical skills, knowledge or a huge budget. "Shopify is an affordable way to start an eCommerce business. Investing a small amount of money into a basic plan gives you the ability to add a custom domain, email, the ability to reach out to your customers and easily track orders," says Smith. To put it simply, Shopify makes integration with social media sites easy. This empowers eCommerce store owners by giving them the right tools to build a business platform that gets traction.
Shopify allows web developers and the people who work for them an increased ability to control access to staff accounts, and partner accounts. This makes it simple to manage their online store, while still inviting people to work on it.
If you are not sure whether you will get a return on your commitment to Shopify with the product that you sell, then Shopify can be a waste of money.
Smith says that Shopify is designed and optimized for physical products.
Outgrowing Shopify—According to Smith, Shopify is easy to use when you are scaling your business, however, if you have a custom solution, or if you have developed a contained ecosystem of software and products who run your store, then you will have outgrown Shopify.
Metrics can help an eCommerce owner on many levels.
"Data helps with everything from understanding technical problems with the website to determining what types of products, campaigns, and marketing channels are getting traction—what's actually resonating with people, bringing you loyal customers." This allows a business to optimize their strategies, while addressing and correcting potential issues early on.
Kathyrn Smith is dedicated to reducing hurdles to success for women and minority entrepreneurs. You can follow her on Instagram, LinkedIn or Facebook.
Are you an eCommerce business owner who wants to know more about how to increase your business success? Listen to Shawheen Amirkhizi and Salim Omar on eCommerce Money Map Podcast or visit www.esenshi.com for professional and accurate bookkeeping, accounting and virtual CFO services today.
Salim is a straight-talking CPA with 30+ years of entrepreneurial and accounting experience. His professional background includes experience as a former Chief Financial Officer and, for the last twenty-five years, as a serial 7-Figure entrepreneur.
Shawheen is an enthusiastic eCommerce Guy with 12 years of experience as a multi-channel owner. He combines his experience in eCommerce and his accounting degree with a passion to bring order to other eCommerce business owners' messy, disorganized books.
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